Crexi Manifesto
Crexi is a SaaS company for commercial real estate professionals, a disrupter in the market that seeks to make the industry more accessible with a data-driven approach. The mission of this Manifesto project was to kickoff Crexi's "Built for You" campaign, establishing cadence and visual branding elements to carry through future product releases, testimonials, and more.
In this call to arms, I was tasked with the ambitious responsibility to create a video that would reflect the growing mission of this successful tech startup, inspiring internal teams as well as sparking interest for our audience across social channels. To do this, I began with a storyboard that incorporated various themes woven into provided script. Collaborating closely with the artistic and brand directors I sourced stock footage, music, and voiceover talent, then built each draft with increasing detail and nuance.
The final piece stock footage with carefully crafted motion design overlays, abstractions of Crexi's user experience, and dynamic transitions. Inspired by Crexi’s holistic platform, the video uses zooms and reveals to show how each layer connects to a larger vision.
